CONCORSO NAZIONALE "UNA GIORNATA CON IL GPL"


VINCITORI DEL CONCORSO "UNA GIORNATA CON IL GPL"

VINCITORI EX AEQUO CATEGORIA ELABORATO GRAFICO – Due premi da euro 4.000,00:

Giulia PuntoniPuntoni Giulia - Facoltà di Architettura, Università degli Studi di Genova.

Motivazione: L’elaborato è frutto di un ottimo lavoro di ricerca di associazione del brand con i valori positivi del GPL, che porta alla formulazione del naming del prodotto enerGia PuLita.

  

Rosa Paolo - Accademia di Belle Arti “Santa Giulia” di Brescia.
(Prima Proposta: “NON SI VEDE!!!”)

 Motivazione: l’elaborato presenta un’ottima idea creativa che si fonda sulla  capacità di puntare sul valore “invisibile” del GPL.

 

 PREMI SPECIALI GIURIA – Quattro premi da euro 500,00:

 
Camisani Erika - Liceo Artistico L.Einaudi di Magenta MI

 Garbagnati Luca- Facoltà di Design del Politecnico di Milano

Marcone Vincenzo - Accademia di Belle Arti di Urbino
 

Menzione speciale in qualità di partecipante più giovane tra gli autori degli elaborati ritenuti corrispondenti al brief a:

 Vacante Damaris- Liceo Artistico P.L. Nervi di Lentini SR

 

 

  

Di seguito si riportano gli elaborati in finale, in ordine alfabetico, con la descrizione del progetto.

 

CAMISANI ERIKA - LICEO ARTISTICO "L.EINAUDI", MAGENTA MI

 

 

 

 

"Il progetto assegnato prevede la realizzazione di un video o manifesto che sponsorizzi il GPL come risorsa alternativa. La nostra scelta riguarda la realizzazione di un video di formato originale MPG-2 e di formato compresso MPG4; la tecnica utilizzata è quella dello stop-motion che prevede la realizzazione di fotografie in serie effettuando piccoli spostamenti di sagome disegnate. Questa tecnica permette di realizzare un video con movimenti semplici ed elementari, la scelta di disegni non complessi legati all’infanzia danno un piacevole effetto ottico e un messaggio semplice, diretto e conciso; con lo scopo di essere compreso da un target più ampio, che spazia dal bambino all’ adulto. Il tema è “Una giornata con il Gpl” e abbiamo rappresentato come il Gpl può accompagnare l’umo nel corso della sua giornata, sottolineando che il Gpl è un combustibile facilmente reperibile, a basso impatto ambientale, con un’elevata resa energetica e non inquinante. Il tono di voce utilizzato è: di facile interpretazione e ha uno stile giovanile.I soggetti utilizzati sono: un’automobile e una pompa di Gpl (nella prima sequenza); un tagliaerba e un barbecue (nella seconda sequenza); delle gocce, una saponetta, del vapore e delle bolle di sapone (nella terza sequenza). Prima sequenza: l’automobile percorre una strada immersa nella natura, dopo aver fatto il ‘’pieno di Gpl’’ l’automobile riparte e al posto di espellere gas inquinante espelle fiori colorati che vanno ad unirsi armoniosamente alla natura. Seconda sequenza: il tagliaerba funzionante a Gpl si muove all’interno di un giardino e durante il percorso rimuove ciuffi d’erba. Alla fine del suo percorso esce di scena e il barbecue (funzionante anch’esso a Gpl) inizia a danzare. Terza sequenza: la scena è ambientata all’interno di un bagno, cinque gocce di acqua calda escono dal miscelatore della doccia e finiscono nella vasca facendo uscire vapore. All’uscita di scena del vapore, la saponetta inizia a muoversi e scivola nella vasca colma di acqua e creando così bolle di sapone. Quarta sequenza: le lettere che compongono la scritta GPL unite ad alcuni soggetti del video entrano in scena diagonalmente e vanno a comporre la scritta stessa. Sia all’inizio che alla fine del filmato sono state inserite scritte a scorrimento orizzontale di apertura e chiusura del video, seguite dai titoli di coda. L’effetto di movimento del fondale è voluto per rimarcare l’effetto di dinamicità; questo trasmette un effetto volutamente amatoriale e non professionale del lavoro, quindi più vicino all’idea di quotidianità. I disegni sono stati colorati a pantoni, a differenza dei fondali che sono stati colorati ad acquarello. Il video è stato realizzato con il programma: Adobe Premiere Pro CS4. Il lavoro è stato svolto durante le ore di lezione, il tempo impiegato è di 12 ore. Il lavoro è stato realizzato da Erika Camisani e Melanie Pollastri, classe 5^A, Liceo Artistico Istituto di Istruzione Superiore Luigi Einaudi, Magenta (MI)." Erika Camisani

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