Giulia PuntoniPuntoni Giulia - Facoltà di Architettura, Università degli Studi di Genova.

Motivazione: L’elaborato è frutto di un ottimo lavoro di ricerca di associazione del brand con i valori positivi del GPL, che porta alla formulazione del naming del prodotto enerGia PuLita.


Rosa Paolo - Accademia di Belle Arti “Santa Giulia” di Brescia.
(Prima Proposta: “NON SI VEDE!!!”)

 Motivazione: l’elaborato presenta un’ottima idea creativa che si fonda sulla  capacità di puntare sul valore “invisibile” del GPL.


 PREMI SPECIALI GIURIA – Quattro premi da euro 500,00:

Camisani Erika - Liceo Artistico L.Einaudi di Magenta MI

 Garbagnati Luca- Facoltà di Design del Politecnico di Milano

Marcone Vincenzo - Accademia di Belle Arti di Urbino

Menzione speciale in qualità di partecipante più giovane tra gli autori degli elaborati ritenuti corrispondenti al brief a:

 Vacante Damaris- Liceo Artistico P.L. Nervi di Lentini SR




Di seguito si riportano gli elaborati in finale, in ordine alfabetico, con la descrizione del progetto.



"Il progetto è stato sviluppato sull’importanza che il GPL può avere nell’arco di tutta la giornata e non in soli determinati momenti. L’idea quindi è quella di proporre una campagna multi soggetto che possa rappresentare di volta in volta i diversi possibili usi del GPL. Nello specifico il progetto si concentra in particolare sul concetto di energia pulita e sostenibile, quindi lanciando il messaggio di utilizzo del GPL attraverso il “plus” ecologico, scelto rispetto agli altri. Da questo si è creato lo slogan/logo “energia pulita” dove si evidenziano nella frase le lettere che formano la sigla GPL, per collegare i due concetti insieme.
Il collegamento non è immediato ma nel momento in cui viene percepito dopo aver visualizzato il messaggio interno del manifesto, viene assimilato e lo scopo è quello di riuscire a creare un collegamento visivo che possa portare ad un collegamento concetttuale dei due elementi." Giulia Puntoni

 clicca qui per ingrandire 





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